Jamba Juice Inc. (NASDAQ: JMBA) Opens 11 More

Jamba Juice Inc. (NASDAQ: JMBA) Opens 11 More

Jamba Juice announced today the signing of store development agreements for a total of 13 new stores in the Boston, New Orleans, and Indiana areas with three new franchisees. Jamba has been awarding franchise opportunities in select markets across the country for some time now, and this newest agreement reflects the accelerated growth of the company, adding to the already 311 currently operating franchise stores, and including company owned stores, 743 locations in total.

Jamba Juice is a well recognized, healthy active lifestyle brand whose stores offer over 30 custom blended smoothies and better-for-you menu offerings in towns and cities across the nation.

In the New Orleans/Baton Rouge market, the first store is anticipated to open by January 2011. The franchisees have been identified as having been active in their local community, and will be developing a total of seven new stores. The principals of this venture have deep roots in South Louisiana and are active in the rebuilding of New Orleans. Their investment in Jamba Juice represents an opportunity to bring a nationally recognized health and wellness brand home to their community, a community whose members suffer from obesity and poverty. This is a great opportunity to make another positive influential impact on the area.

In the Boston market, a new franchisee will be developing four new stores, with the first store opening in early 2011. Boston is the largest city in New England and home to over 100 colleges and universities. Hundreds of thousands of college students descend on Boston, Cambridge and the surrounding metro area each year making the market a strong opportunity to bring a brand in front of one of its largest audiences.

Former NBA star LaPhonso Ellis will be opening the Indiana store in South Bend at the end of this year. The store is located in the Eddy Street Commons Building on the south side of the Notre Dame campus. For Mr. Ellis, a former professional athlete who is a proponent for fitness, health, and good nutrition, the Jamba Juice investment makes sense.

The added franchises represent a growing message in a company that has for so long been passionate about delivering wholesome products to local communities and creating a platform for helping to educate customers on the importance of eating better and maintaining an active lifestyle.

“We are very pleased to welcome three new franchisee partners to the Jamba team who have strong ties to their local communities and extensive franchise operations experience,” said Thibault de Chatellus, senior vice president, Global Franchise and Development, Jamba Juice Company. “We know they will be wonderful ambassadors for Jamba, introducing our brand to new customers, and we look forward to supporting their success in these new markets.”

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